Your magazine:
Does it have a positioning statement/selling line? (eg World’s No 1 Magazine)
I do not feel that my magazine should have a selling line, I feel that the masthead and image will attract the attention.
Frequency of publication
From my research, the magazine will be published monthly, this'll give the magazine an exciting quality for the audience as well as better quality and quantity content.
Price
The price will be about £3
Distribution
It'll be distributed in stores and as an online version after finding out that music is highly influenced through the internet. This'll create a wider audience for it can be accessible in various forms.
Rationale:
What does your magazine offer; what makes it different?
My magazine will appeal to both men and women. What will make it different is not only the combination of rock and pop in genre, but I intend the layout to give an exciting, alluring yet unusual quality.
Style (who is your target audience)
My target audience aims towards older teenagers (16 years old) to young adults (20 years old) who enjoy quality, natural and exciting news and music.
What is the regular content?
Some of the regular content will involve interviews, popular music and bands of the month, promotion page reflecting on new artist's/artist, letters from readers, Q and A, reviews and gig updates.
Feature content
Some of the featured content may include features into new bands/ artists, popular band/ artist interviews/ story, secrets from the famous and the headline story.
House style
Conventions etc
The magazine will include: Headline, cover lines, masthead, bar code, date, URL, social network sites, main image, pug, quotes and the use of left third.
The colours may include:
Red, Black, White and Grey.
I chose these colours for they respond to mature, dark layout which was the popular option from my research.
Red, Black, White and Grey.
I chose these colours for they respond to mature, dark layout which was the popular option from my research.
Contents page
Where will the features be presented?
The features will be presented near the end of the magazine, therefore the audience will be encouraged to look at the other articles and events.
Where will the news be featured?
The news will be featured at the beginning for it stimulates the excitement for the reader till they begin to read the cover article.
Where are the other cover lines featured?
The other articles will consist in the middle and the end of the magazine. Though the stories will be small yet they will be satisfing to read and quick to finish inbetween the grand main stories.
Double page spread
How will you integrate images, text and graphics?
I may include a large image providing a bold, cool and interesting quality which'll dominate most of the space on the double page spread as well as the right page consisting with text. This layout is common is most magazines and I would like my magazine to take this layout too.
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I have asked 20 people, who are my target audience, about how my music magazine should appeal to them. I think the questionaire was very useful and allowed me to understand how my magazine should be designed. The questions I asked include the following:
1) Which of the following aspects of a magazine you find, the most importaint (first) and least importaint (last):
Images; featured albums; bands and songs; updates on gigs; exclusive interviews; contests or gifts.
2) How often do you buy a magazine?
a. Daily
b. Weekly
c. Monthlyd. Occasionally
f. Never
3) How much are you willing to pay for a music magazine?
a. £0.00- £1.00
b. £1.00- £2.00
c. £2.00- £3.00
d. £3.00- £4.00
e. £4.00+
4) What colours do you associate with a 'Rock and Pop' magazine?
a. Bright, flashy colours- Pink, yellow, orange, light green etc.
b. Mature colours- Red, black, white, dark blue etc.
c. Pastles- Baby pink and blue, yellow, white etc.
d. Dark colours- Grey, black, dark blue, purple etc.
5) What artists do you associate with 'Rock and Pop' music?
6) What tone should a music magazine suggest?
a. A formal tone
b. An informal tonec. Another tone _______.
7) What words do you associate with 'Rock and Pop'?
8) Which way do you prefer to buy music?
a. Store
b. I tunes
c. Download
d. Other ______.
9) Which aspect encourages you to buy a music magazine?
a. The images
b. The articles
c. The price
d. The colours/ layout
e. The edition= special, exclusive etc.
The results that where given include:
1) Which of the following aspects of a magazine you find, the most importaint (first) and least importaint (last):
50% answered that 'bands and songs' is the most importaint aspect in a music magazine and 13 people found that contests and gifts are the least importaint. From this I understand that the type of content involving the artists and songs is esential inorder for the magazine to stand out. In addition, the gifts or contests seem to be the less likely aspect for customers to buy magazines, though they sometimes can be tempting, what's inside the magazine is what causes people to buy them.
2) How often do you buy a magazine?
From the responses, music magazines are not commonly purchased, therefore my magazine will only be produced occasionally each month. This means that the stories, layout and events will be rich in quality.
Most agree to pay either £1-£2 or £3-£4. Therefore I will make my magazine about this price.
Most voted for Mature colours, then dark colours. To respond to this I will used mature dark colours for the magazine to bring upon a grown up but bold impression.
5) What artists do you associate with 'Rock and Pop' music?
The various artists which were frequent include:
Greenday, Paramore, Nickleback, All time Low, Muse, Avril Lavigne, Pink, MJ, Katie Perry, Kiss and Linkin Pack.
6) What tone should a music magazine suggest?
Most decided for a informal tone, some wish for another tone however did not say what kind. One said a down to earth tone may be appropreate.
The type of words wich make them think of 'Rock and Pop' include:
'BOOM', Roar, Loud, drugs, informal words, colourful, death, Rock, Mosh pit, Fun, Skinny Jeans, Fame, Punk, Rock on, Yeah, Screech.
8) Which way do you prefer to buy music?
Most prefer to download their music meaning that the internet is highly used when finding your favourite music, no longer stores. Therefore the magazine will have links to popular music on the internet or promote websites to fulfil this response.
9) Which aspect encourages you to buy a music magazine?
Most buy the magazine because of the articles, therefore the article for my magazine must be persuasive and exciting towards the audience.
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